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Isuzu Malaysia offered 9,650 models of the D-Max pick-up truck in 2023, an all-time report that surpassed the earlier excessive of 9,211 models in 2022 by 439 models. That’s two consecutive years of report gross sales for the D-Max in a aggressive pick-up truck market.
“Because the third-generation D-Max was launched into Malaysia in 2021, curiosity on this mannequin has remained constantly excessive due to its good options, glorious driving character, versatile operation and spectacular worth for cash. This new mannequin has expanded our buyer base by rising our conquest gross sales by 185% whereas retaining our sturdy core buyer base,” mentioned Isuzu Malaysia CEO Shunsuke Okazoe.
The native D-Max vary begins from the Single Cab workhorse to the range-topping X-Terrain, however the prime variant was as soon as once more the 1.9-litre Normal variant, which contributed 28% of complete D-Max gross sales. The 1.9L’s modest engine displacement means decrease street tax and working prices, and its output of 150 PS and 350 Nm of torque from 1,800 rpm to 2,600 rpm is completely sufficient.
Isuzu says that gross sales of the flagship D-Max X-Terrain additionally continued on a optimistic development in 2023. Though it’s a contemporary entrant within the premium pick-up truck sub-segment, X-Terrain gross sales grew by 24.5%. It comes with ADAS and a beneficiant seven-year limitless mileage guarantee, amongst different promoting factors.
Curiously, the D-Max is No.2 within the pick-up truck class in Sabah, Kedah and Pahang (behind who), and this has raised Isuzu to the No.3 place nationwide with a 16.6% market share of the section.
“This third-generation Isuzu D-Max has been a revelation for the model because it combines the most effective of Isuzu’s engineering functionality with the trendy sophistication and aware ergonomics that prospects at the moment demand. This makes the D-Max a really succesful but habitable pick-up truck, satisfying each pick-up person’s wants. It’s a truck for all,” Okazoe declared. Extra on the full D-Max vary right here.
GALLERY: Isuzu D-Max 3.0L 4X4 AT X-Terrain
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