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What’s New At DU: Dealership Tradition In The Age Of Social Media

What affect does social media have in your tradition? 🤔

 Take a look at the video above to listen to from Justin Pal, VP & Common Supervisor, and Molly Dennehy, Model Supervisor, or skim the highlights listed beneath.

 💡 Professional tip: You possibly can bounce to totally different sections within the video through the use of the video navigation instruments or by clicking any “(Watch at #)” linked beneath.


  • Social Media & Dealership Tradition
  • Buyer Highlight: Zeigler Auto Group 👏
  • TikTok Finest Practices

Social Media & Dealership Tradition (Watch at 0:35)

With social media platforms capturing consideration at an growing price, it positively has an affect on our tradition. Dealerships who embrace social media and incorporate it into their tradition each internally and externally are seeing outstanding outcomes.

Getting your employees concerned not solely is an effective way to create content material on your model and share what the tradition is like at your dealership, but additionally a way of staff constructing!

The High Causes Individuals Go to Your Social Media (Watch at 1:20)

We just lately realized that the highest causes a consumer visits your social media pages are: 1) to learn evaluations and a couple of) to take a look at your tradition. Individuals need to study your buyer expertise and meet the folks they’d be interacting with.

Begin A Group Content material Contest (Watch at 2:07)

Making a social media content material contest can bounce begin your efforts to enhance your social media footprint in your dealership tradition. Right here is tips on how to do it:

  • Decide the prizes. We advise prizes for many engagement + most votes for creativity. Get the group concerned with voting! (Google Types is nice for this.)
  • Set the matters or classes. Take into consideration what’s trending & sharing your tradition. Have they got to say a buzzword or phrase? Use a prop or sound? Showcase the staff or stock?
  • Set the length. For every class, set the time to measure outcomes. We advise 1 week per video.
  • Have common check-ins. Maintain brainstorming and coaching periods earlier than, throughout and after! Share the profitable video throughout channels.

When you maintain a contest, we need to assist! Share your movies and accounts with us, and we are going to assist promote your content material! E mail: [email protected]

Buyer Highlight: Zeigler Auto Group (Watch at 3:59)

Our Buyer Highlight of the month is Zeigler Auto Group! We selected Zeigler to be our highlight as a result of they really are embracing social media into their tradition, and have put collectively some distinctive packages to advertise content material creation amongst their staff.

This group spans 24 manufacturers in 4 states with over 35 rooftops.

Lindsay Latsko is the Director of Web and Advertising Operations for a number of of their places, and he or she is a member of our Buyer Advisory Board. On this month’s assembly she shared that they’ve created an inner program referred to as “Driving Social”.

Their staff meets as soon as a month to brainstorm and encourage one another on creating content material by sharing concepts, ideas, and coaching on the platforms. By including some pleasant competitors, it’s actually ‘driving’ some nice content material and camaraderie!

We just lately hosted a webinar on the #1 most downloaded social platform within the world- TikTok. If you’re fascinated by studying finest practices for creating content material on your dealership, it would be best to catch the replay! We’ve got additionally put collectively some useful resource guides that you may obtain that will help you get began or optimize your present methods.

Click on right here to observe the replay! resource/webinar-taking-on-tiktok
Click on right here to obtain the TikTok Natural Information!  
See a few of our favourite TikTok examples: resource/tiktok-examples-car-dealers/  

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