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HomeBlogStellantis Omnisocial Advert Technique: Behind-The-Scenes of South County DCJR Dealership Case Research

Stellantis Omnisocial Advert Technique: Behind-The-Scenes of South County DCJR Dealership Case Research


💡 Professional tip: You possibly can soar to completely different sections within the video through the use of the video instruments!

Behind-The-Scenes 🔍 With South County Dodge Chrysler Jeep Ram: 

South County DCJR is situated in St. Louis, MO, and have been in the identical location since 1965. We’ve had the pleasure of working with our companions Allen Masengil, GM, Mike Chorba, Gross sales and Finance Supervisor, and Ashley Etheridge, BDC Director since 2020. 

Collectively, it is a crew that believes in innovation, testing new methods, and the facility behind social media — in different phrases, one among our favourite Sellers United Companions! 

Making a Full-Funnel, Omnisocial Technique

South County DCJR wished to dominate their market and competitors, and an Omnisocial technique was the proper answer.

Omnisocial, or omnichannel, refers to a multi-platform promoting technique that works to supply a seamless buyer expertise; irrespective of the place a consumer is spending time. This strategy delivers the subsequent related message on the proper time within the auto purchaser journey, on the platform the place they’re spending time NOW.

What separates a median Omnisocial marketing campaign from a top-performing one is a full-funnel technique. Particularly, leveraging completely different advert sorts deliberately, with considerate messaging that coincide with the mindset and stage of the auto purchaser journey.

South County DCJR labored with Sellers United to develop messaging for Fb, Instagram, Pinterest, Snapchat, and TikTok that might diversify as buyers went via completely different levels of the client journey (consciousness, consideration, and conversion).

(👉 Leap to 2:10 within the video to see adverts South County DCJR ran at every stage of the funnel!)

Right here’s a deeper dive into their outcomes between January 1st, 2023 – March thirty first, 2023:

South County Dodge Chrysler Jeep Ram: Social Adverts Case Research Outcomes

Fb & Instagram (Meta):

Meta is a staple in South County DCJR’s Omnisocial technique for each stage of the client journey. With a powerhouse of 251M month-to-month lively customers within the US, Meta stays essentially the most broadly used social platform immediately, and sometimes drives the very best KPIs for the bottom prices. One particular technique South County DCJR runs on Fb and Instagram is selling their new 2023 Stellantis mannequin traces.



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