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How Land Rover Discovery could be reborn for the EV period

“Nevertheless it’s not for me to create these phrases, it’s for the consultants. It’s for me as a layperson to say they’ve nailed it. We haven’t acquired to that time but.”

JLR’s UK managing director, Patrick McGillycuddy, added: “Discovery is a vital model, and it has absolute fairness, it has area out there and it has a really loyal buyer base. What we’re going by way of now could be understanding how we reimagine the Discovery model. What area will it fill?”

Maybe it’s no shock that Discovery wants a a lot deeper rethink, alongside the strains of the one which Jaguar has already undergone – a mirrored image of each the latest gross sales efficiency of the 2 Discovery fashions and the consequences of the success of the Defender and the possible introduction of a Defender Sport compact EV.

Gross sales of the present, seven-year-old Discovery – which is radically totally different to its predecessors – have hardly set the world alight. Within the 12 months between March 2022 and March 2023, simply over 12,000 models left JLR’s manufacturing facility in Slovakia. In contrast, 75,000 examples of the Defender, its sister automotive at Nitra, had been bought.

The lengthy slide began in 2019, when 41,000 Discoverys had been bought. In 2020, the full was simply 33,600. In fact, JLR was nonetheless affected by the worldwide chip scarcity and Covid shutdowns, and it was clearly going to prioritise Defender manufacturing.

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