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For those who’re sharing movies, the standard issues


Video is changing into an important instrument for dealership advertising, and as increasingly more dealerships are investing in video, we see increasingly more REALLY dangerous high quality movies. On this week’s Wednesday Workshop, we’re speaking about video high quality and the distinction it makes when a video is a buyer’s first impression of the dealership. You don’t want tremendous costly studio gear, however you may spend just a few hundred {dollars} and make a large distinction within the high quality of your movies.

VIDEO TRANSCRIPT

Welcome again to a different Wednesday Workshop from DealerOn! This week, we’re speaking video once more… Increasingly sellers are integrating video into their every day routine – and clients have gotten so accustomed to watching on-line video that they stunning a lot count on to see it from each dealership.

As extra sellers begin to share movies on Fb Dwell or Instagram, or use providers like Bomb bomb to ship customized video electronic mail messages, we’re seeing increasingly more REALLY dangerous movies.

I’m not saying it’s good to have an enormous studio setup like we’ve received right here, and I’m not even saying that it’s good to have tremendous costly innovative gear… however for those who’re going to take a position the time to do video, you need to do it appropriately.

Keep in mind – many occasions, the video you’re sending over social media or by electronic mail is likely one of the first occasions clients will see you, or your dealership. It’s completely very important that you simply make an incredible impression.

Take into consideration your lighting – you don’t want a bunch of studio lights, however it’s good to make sure you’re taking pictures with good gentle so clients can see you.

Take into consideration your audio – you don’t want costly mics, however the sound high quality makes an enormous distinction within the video. Can folks hear you clearly? Is there a whole lot of background noise?

Take into consideration your video – you don’t want an costly digital camera, however the high quality of the digital camera issues. Investing just a few hundred bucks in webcam makes all of the distinction on this planet…

I used to be fortunate sufficient to get one of many new Soapbox Lite rigs from Wistia, the corporate we use for our video internet hosting. Right here’s what it appears to be like like – it’s merely an LED gentle, a webcam, and a microphone, and it’s utterly USB powered.

Let’s check out how a lot distinction this cool little rig makes…



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