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Does your dealership want AMP?


On this week’s Wednesday Workshop, we speak in regards to the newest large “buzzword” round automotive seller web sites and website positioning – AMP. AMP stands for Accelerated Cell Pages, and it’s a challenge by Google to hurry up the net. Try this week’s video to see if the hype is justified and discover out what your dealership must find out about AMP.

VIDEO TRANSCRIPT

Welcome again to a different Wednesday Workshop from DealerOn. This week, we’re speaking about one of many large buzz phrases in website positioning these days – “AMP”

AMP stands for accelerated Cell Pages, and it’s a Google challenge designed to make actually quick cellular pages. Mainly, it’s a stripped down model of HTML. Google rolled it out, and it’s been a scorching matter at conferences ever since.

Fortunate for you, I’m right here to inform it to you straight and tackle the hype.

Lengthy story brief – it’s a elaborate new buzzword that doesn’t imply something for automotive sellers. AMP actually solely advantages publishers – it’s not one thing that applies to non-news or non-publishing websites but. When these pages present up in search outcomes, they present up as AMP pages, that are hosted ON GOOGLE – you’re sending guests to a web page that Google controls, not your individual web site. Even worse, your analytics gained’t appropriately observe these guests – so not solely are they not by yourself web site, you’ll be able to’t observe what’s happening or what they’re doing.

It doesn’t do something for dealerships at this level, so that you don’t want to fret about it. Sure, you need to be being attentive to your web site pace – however you don’t want AMP, you simply want a quick web site.

It’s not one thing sellers may even implement on their very own – it must be arrange by your supplier, on the root degree of your web site. Plus, it’s necessary to set it up appropriately – utilizing a easy WordPress plugin gained’t assist, for instance.

Bear in mind – vehicles are enormous purchases, and your clients are going to do a ton of analysis earlier than they convert. They need large attractive photographs and tons of particulars about each the automotive and your dealership. You want a killer web site that masses rapidly if you wish to convert these guests.

So don’t consider the hype, and don’t take heed to any web site supplier who tries to let you know that AMP is significant to success in in the present day’s market. If issues change and it turns into necessary for sellers, we’ll let you realize – however for now, it’s a non challenge.

That’s on a regular basis we’ve acquired for in the present day. As at all times, when you’ve acquired questions or feedback, depart them down beneath and we’ll get again to you shortly. Thanks for watching, and we’ll see you once more subsequent week for one more Wednesday Workshop from DealerOn.



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