Saturday, April 13, 2024
HomeBlogDealerships get large high-quality for faux critiques

Dealerships get large high-quality for faux critiques

This week’s video shares the terrifying story of a dealership group in California that was not too long ago fined $3.6 million for faux critiques. Don’t get caught posting faux critiques, and even influencing what prospects write of their critiques – watch and be taught extra…


Welcome again to a different Wednesday Workshop from DealerOn. This week, the Beard and I are up in Chicago on the Digital Seller Workshop, however we took the time to do that video for you anyway…

It’s loopy that with each of us talking right now, and manning the desk and speaking to sellers, that we had been capable of finding time to shoot and edit this video!


So we shared a video originally of the 12 months with tips about learn how to make your critiques higher in 2017 – when you didn’t catch it, you may see it at this hyperlink:

One of many issues I talked about within the video was faux critiques, and the way we’ve seen an increasing number of sellers with clearly faked or a minimum of influenced critiques. It’s in opposition to federal legislation to put up faux critiques – and a seller group in California bought caught.

Yep – in March, 9 dealerships in California had been fined over 3.5 million {dollars}! That’s lots of zeroes…

Whereas they had been additionally busted for utilizing deceptive adverts for financing, the majority of the issue was the faux critiques. There have been so many faux critiques that they bought destructive critiques mentioning that the constructive ones had been faux.

Whereas a lot of the faux critiques had been on third celebration websites like Google, Fb, and Yelp, one of many dealership posted faux critiques by itself web site.

It’s by no means okay to depart a evaluate of your personal dealership on-line – and you may’t have staff or members of the family evaluate your dealership both. It’s in opposition to the legislation, and also you’re going to get fined ridiculous quantities of cash when you get caught. It’s simply not definitely worth the danger!

Precisely – after getting publicly busted like this, do you suppose anybody of their space will imagine any critiques they learn on-line? Even the legit critiques are going to be questioned.

And we should always level out – when you’ve bought an issue with dangerous critiques, it’s nonetheless not an excuse to put up faux critiques. And don’t leap to the conclusion that it’s a competitor making an attempt to screw you over – that hardly ever occurs.

Deal with giving superb customer support and ensure your employees really cares about your prospects, and also you gained’t have any issues getting professional nice critiques.

That’s it for this week’s video. As all the time, when you’ve bought questions or feedback, go away ‘em down beneath and we’ll get again to you quickly. Thanks for watching, and we’ll see you once more subsequent week for one more Wednesday Workshop from DealerOn.

Supply hyperlink


Most Popular