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Can you’ve got an excessive amount of Native website positioning content material?

My month-to-month column over at Search Engine Land is again in full power for the summer season, and as we speak we’re speaking about dumping an excessive amount of content material onto your web site. What am I speaking about? Effectively, content material is tremendous necessary to your Native website positioning technique, nevertheless it’s not a catch-all treatment that can instantly enhance your rankings.

Downside is, I’ve been seeing extra of that technique than I’d wish to.

Any website positioning value his salt must inform you that having a strong content material plan in your website is crucial, and you may undoubtedly add pages to your website month-to-month – if completed appropriately. Nonetheless, what I find yourself seeing is sellers getting pages upon pages of repetitive content material from their website positioning supplier, often making an attempt to spice up native ends in a number of cities. Unhealthy thought.

Whilst you might need dealerships in 5 main cities, and also you wish to promote the brand new Toyota Tundra in every one, don’t let your website positioning workforce write 5 completely different pages in regards to the Toyota Tundra. It’s pointless, the pages are in all probability approach too related, and so they’re not designed for person expertise. As a substitute, they’re further pages tossed into your website in hopes of convincing Google that you simply’ve bought one of the best costs on Toyota Tundras in [major city].

Google truly penalizes that form of factor, and you may learn my whole article right here. Higher carry a pen, since you may wish to make some modifications to your website after studying this.

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