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Brabus Explores Thrilling Alternatives within the Restomod Market

Famend German automotive tuner Brabus, well-known for its high-performance Mercedes autos, is poised to embark on an thrilling new enterprise into the restomod section of the automotive market. With an illustrious historical past that started in 1977, the corporate has historically centered on enhancing fashionable autos with a definite edge. Nevertheless, beneath the management of CEO Constantin Buschmann, it’s in search of to diversify its choices and faucet into the burgeoning restomod market.

Picture Supply: Brabus

Pioneering a New Course

In an interview with PistonHeads, Constantin Buschmann, who took the reins of Brabus in 2018 following the passing of his father, recognized a necessity for innovation inside the firm. He acknowledged that whereas the tuning model had gained a stellar repute for crafting “tremendous unique” vehicles.

In relation to this, there was a rising demand for distinctive and bespoke initiatives that prolonged past their conventional Mercedes-based choices.

Increasing Horizons

Over the previous 5 years, Brabus has expanded its portfolio to incorporate an array of autos, from Vary Rovers and Porsches to Rolls-Royces and Aston Martins. The corporate has additionally ventured into electrical automobile modifications, enhancing the vary of Mercedes-AMG EQS 53.

mercedes-amg eqs 53 with brabus masterpiece
Brabus Mercedes-AMG EQS 53 (Picture Supply: Brabus)

This diversification displays Brabus’s dedication to assembly the evolving calls for of its discerning clientele, all of the whereas sustaining its dedication to excessive efficiency, luxurious, and exclusivity.

The Highway to Restomods

With an astute concentrate on market positioning and extra income streams, Brabus stays dedicated to innovation and evolution. Whereas it at the moment depends on authentic tools producers (OEMs) for its automobile provide, the corporate acknowledges the potential limitations because the automotive business shifts towards electrical autos.

Embracing Restomods

Buschmann acknowledges the rising curiosity within the restomod market and divulges that Brabus has been actively investigating this area of interest for the previous three years. Whereas he concedes that it stays a “area of interest” nook of the automotive market, the tuner has a number of “initiatives” in improvement that might see it enterprise additional into the restomod world.

These efforts underline the well-known Mercedes tuner’s dedication to pushing the boundaries and providing prospects much more distinctive and bespoke choices.

Closing Ideas

As Brabus prepares to enter the thrilling world of restomods, the corporate continues to uphold its legacy as a pioneer within the automotive business. Constantin Buschmann’s imaginative and prescient for innovation and his dedication to balancing the business’s obsession with ‘mobility’ and uninspiring autos with exceptional choices like restomods promise a vibrant future for the favored Mercedes tuner.

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